Closure EP Marketing Strategy, Guerilla Marketing & Fan Concert

Brand Fetish Agency was tasked to curate a 360 Multi-Channel Marketing Strategy and Plan for singer and actor Jacob Latimore's project Closure.

Phase 1 of the campaign entailed art direction and social strategy.

Phase 2 entailed executing an out of home guerilla marketing campaign to push a Pre Order Campaign. Brand Fetish played on the name Closure to curate assets that resembled street signs. The signs were placed in high traffic areas around Atlanta, Georgia including but limited to heavy traffic construction sites, R&B club nights, busy intersections and highway exits.

Phase 3 was closed with a free fan concert that included a fabricated Closure photo display.