EightOneB + Nick Music – “Cool” Choreography TakeOver

Brand Fetish Agency was tasked to ideate and execute an IRL event in support of Nickelodeon's newest signee Pressley's debut single "Cool."

The goal was to create an experience that felt authentic to Pressley and not be a heavy lift. Being that Pressley is a natural and uber talented dancer activating an elevated choreography takeover was a no brainer. Fans were invited to attend an exclusive class which offered a free Pressley Tote Bag, "Cool" Tee, Branded Water Bottles, and Cut Out Hand Held Fans.

To top it, attendees were offered a free Gelato picked from Pressley's custom flavored Gelato menu.