Pressley’s “Take It Back” Pajama and Pizza Girls Night

Brand Fetish Agency was tasked to ideate and execute an IRL event in support of Nickelodeon pop singer; Pressley's single "Take It Back". Our goal was to create an event that was a direct extension of the title track. The invite-only event gathered Young Hollywood and some of the best in the Content Creator space to chat all things girl talk, leaving high school behind, starting a new chapter, lessons learned, regrets to forgiveness. This picnic styled event was a safe space for all to open and share their stories. One highlight was the ladies writing things that they wanted to release from their life into their Burn Book. Those pages were then thrown into mini fire pits. Guest's arrived with "Take It Back" playing on repeat, beautiful decor, custom Pressley pizza boxes, edible single cover paper as cupcake toppers, to Pressley branded cookies.The guest's were given gift bags that included a Burn Book notebook, a pen, and a Pressley Cup. Pajamas provided by Show Me Your Mumu. Photo Credit: ShotByTheCarters Videography Credit: Kiko and FrameMe